Bethany is a bubbly multi-device digital device Design Lead, living and working in beautiful Grand Rapids, Michigan.

About & Testimonials

Bethany is giving a thoughtful smile, wearing a black turtleneck sweater and gold hoop earrings. She is comfortably standing in front of a beige wall.

Bethany Paquette is an internationally trained, award-winning Senior UI/UX Design Lead with 12+ years of experience designing intuitive, accessible, and scalable digital experiences. She thrives at the intersection of applied utility, behavioral engineering, and human motivation—transforming complex workflows into seamless, high-converting interactions through high-impact leadership, specialized expertise, and measurable outcomes.

Her career spans highly regulated industries, including healthcare, insurance, government operations, and e-commerce. She has led UX strategy for enterprise platforms, delivered mission-critical UI for the U.S. Department of Defense—including applications used in the 2021 Presidential Inauguration and Kabul Afghanistan Airlift—and designed smart home innovations for Whirlpool, KitchenAid, and Maytag. Her research includes mobile usability for Meijer, scalable enterprise systems for Vervint, and cross-discipline field studies with target communities in Sub-Saharan West Africa.

Beyond her professional work, Bethany serves as the President of Code for Good West Michigan, a tech nonprofit that has driven over $4M in donated services to 120+ businesses. She is passionate about bridging the gap between technology and the people who use it, leading cross-functional teams, and crafting research-driven solutions that enhance trust, engagement, and accessibility while delivering measurable outcomes.

In one word: she’s golden.
— Frank Speyers, Mentor, Harvard-Trained and Pratt-educated Designer, Vignelli Associate, Brand Designer for Multiple Fortune 500 Corporations
Bethany is looking to her left, with arms crossed in front of a gray wall. Her hair is up in a professional bun, with a comfortable black turtleneck sweater.

“This was my first insight into her character.

…Did she not believe me? Did she think this was an exaggeration? What I've found from working with her over the last few weeks is that this is the main insight into her character. She never seems to be intimidated by a problem or task, always ready to just jump in.”

- Nate Lokers, Independent Software Developer & Industry Thought Leader

Bethany believes in the magical compound of dreaming and building—balancing informed, versatile systems. With formal design education, she specializes in maximizing tactile and digital function, enhancing the human experience, and using interdisciplinary techniques across scales and mediums.

She has had the privilege of working on mission-critical applications, including digital tools for federal emergency response, AI-driven financial solutions, and healthcare marketplaces. Some highlights of her work include:

  • Designing scalable UX strategies for enterprise SaaS platforms and consumer-facing products.

  • Leading UX research initiatives to improve user engagement, trust, and accessibility.

  • Creating award-winning digital experiences, including work recognized at CES and by Columbia University.

  • Driving digital transformation for organizations in highly regulated industries.


Specialized Expertise in:

Enterprise UX/UI Strategy & Execution
Cross-Functional UX Leadership & Product Vision
Human Factors, Usability Research & Behavioral Science
Inclusive Design, Accessibility & Service Innovation
AI & Machine Learning Integration in UX Ecosystems
Mission-Critical UX for Government & Defense Operations
IoT & Smart Home Technology for Seamless User Experiences

To work toward the betterment of:

  • Government & Military Operations: Enhancing situational awareness, efficiency, and decision-making through data-driven UX

  • Healthcare & Insurtech: Streamlining digital patient experiences, claims processing, and coverage accessibility

  • Enterprise & SaaS Platforms: Scaling user-centric, research-driven design systems for global organizations

  • Advocacy & Nonprofits: Leveraging technology for community-driven impact, civic engagement, and international development


I had the opportunity to work with Bethany at Meijer for our digital platforms. Bethany demonstrated thought leadership and passion for solving problems! I valued her input, approach, and perspective. Bethany is a true advocate for the customer and user experience and I loved having her on the team. I would love to work with Bethany in the future and would recommend her without reservations.
— Lynette Kruk, Director of Digital Product Management, Walgreens
Bethany is standing in a modern office space with her arms comfortably crossed. She is giving an approachable smile, with her brunette hair styled down.

“Her desire to be knowledgeable and skilled is second to none in the UX field.

She's punctual, thoughtful and extremely driven. She knows exactly what she wants out of a project and she's determined to seek that goal. Bethany's attitude, understanding and skill set is something that any company would be thrilled to add to their team.”

- Travis Lark, Director of Fulfillment, IT & Digital, Talent Strategy

Bethany is a tremendous design resource for any company. She is able to work in a variety of different environments and interact with a wide-ranging list of stakeholders when compiling designs. She sets aggressive deadlines for herself and consistently meets them. And most importantly, she is as quick as any designer I’ve met in making calculated adjustments to improve designs based on user feedback, stakeholder responses, and real-time use data. I would recommend her as a lead designer on nearly any project!
— Alex Jakubowski, Chief Operating Officer, P3 Technologies
Bethany’s enthusiasm and friendly, outgoing personality perfectly complimented her creativity and technical skill while on our project. She took on each task with energy that buoyed the whole team, regardless of demand or deadline; and we could count on her fluency in our digital toolkit to deliver interesting designs that supported user, business, and engineering goals. Her eagerness to learn and share—from new Sketch plugins to new books to new techniques—was also apparent, and is something I appreciate in Bethany even beyond our project involvement.
— Derek Fricano, Senior User Experience Designer, OpenDigital
Bethany makes meetings joyful. Her bubbly enthusiasm makes the team fun. However, enthusiasm alone doesn’t make a great consultant, but Bethany has the skills to back up her enthusiasm. When a client makes a suggestion, she follows up. When her work is either complimented or criticized, she accepts the comments with grace and takes the appropriate action. When she’s given a task, she really owns it, and she wants to see it done as quickly and as fully as possible. My team is better for Bethany’s involvement.
— Matt Koster, Applications Consultant, Open Systems Technologies
Upon meeting Bethany, the first thing I did was explain to her what the our project was like. I left no soul crushing detail out. I explained the things that made everyone on the project want to bang their head on something, and after doing so she still sounded legitimately excited about being on the project.

This was my first insight into her character and I didn’t know what to think of it at the time. Was she actually listening to the things I was saying? Did she not believe me? Did she think this was an exaggeration?

What I’ve found from working with her over the last few weeks is that this is the main insight into her character. She never seems to be intimidated by a problem or task, always ready to just jump in even though she knows she has no idea what it will turn into. She seems to see even the most draining task as a place to hone her skills, and not just her design skills, but also her communication skills and her problem solving skills.
— Nate Lokers, Independent Software Developer & Industry Thought Leader
We were super impressed with the level of detail and thoroughness that she was able to deliver in the short amount of time given. She was enthusiastic, asked good questions, and built way beyond what was expected. We now have a robust Sketch file with lots of symbols and components that will make building future comps go much faster. I’d love to keep using her for work whenever she is available.
— Adam Beasley, Senior User Experience Designer, OpenDigital
Bethany and I worked together on a custom web application project for Code for Good West Michigan. As the primary developer, I was in regular contact with Bethany as we smoothed out user experience details and additional UI design work needed to complete the job. Bethany impressed me with her clean layouts, robust communication, and collaborative approach. Bethany set timeframe expectations for deliverables and kept us up to date on progress; there was never a time where we were “in the dark” or left hanging with a lack of visual assets. I very much enjoyed working with Bethany and would certainly not hesitate to do so again.
— Sloth I, SlothWerks
Bethany’s design sense is both fresh and on point. She produces beautiful work that makes you take a second—and third—look. She is wonderful to work with: organized, responsive, timely, receives feedback well, and very professional.
— Jeanne Nienhuis, Director of Marketing and Client Services, Calvin University
Bethany delivers solid art direction, branding, and problem solving. She’s a multifaceted designer — print or digital — and a wonderful colleague.
— Luke Robinson, Web Developer and Manager of Web Research & Development, Calvin University
Bethany was an instant asset for our communications and marketing department. She walked in the door as a freshman loaded with creativity and potential. She walks out our door with a resume and portfolio that should give confidence to any future employer. She is gifted with an innate design sense and shifts easily between mediums—print, web, photography. She is a delight to be around, bringing a cheerful ambiance to her workspace and energizing those around her. She’s constantly honing her craft, researching design trends, and sharing with others. Her manner is professional and she has learned to handle clients in a way that makes them want to work with her. Her work flat out speaks for itself.
— Tim Ellens, Director of Communications and Brand Steward, Calvin University
Bethany’s greatest strengths are her responsiveness and being comfortable with constructive criticism. We were very impressed at her quick turn around on projects and her availability to our team. Bethany was a pleasure to work with, accepting feedback graciously and taking extra care to familiarize herself with our brand.
— Alice Grau, Creative Director, Global Mamas
Her rare combination of high speed, high accuracy design is a gift — as is her abundant creativity. Add to these skills Bethany’s keen ability to hold her own ideas loosely in order to best meet a client’s needs, and you have a blue-chip designer. We say all the time, ‘I wish I could work with Bethany.’
— Amanda Greenhoe, Writer and Social Media Manager, Calvin University
Her work is so subtle, beautiful, and uses graceful color as an underpinning play on design—an extra touch that is so important. People register the brand in their heads so quickly!
— Barbara Cooley, Universal Health Solutions
From designing campaign posters to meeting with me and encouraging me; I really don’t think I would be a Vice President without all of her help. She stuck it out with me. She supported me and most importantly she made it happen.
— Mallika David, Calvin College Student Senate Vice President