Bethany Paquette is an internationally-trained, multi-medium Senior UI/UX Design Lead with 12+ years of experience. Previously, she sharpened operational design strategy as Design Lead at Trailhead Technology Partners, delivered critical mission UI for the U.S. Department of Defense, and mindfully designed concept smart home products for the world's leading home appliance manufacturers, Whirlpool, KitchenAid, and Maytag. Her research includes mobile app usability for Meijer, designed-to-test scalable enterprise systems for Vervint, and performed cross-discipline field research with target communities in Sub-Saharan West Africa. In her West Michigan community, she currently serves as the President for Code for Good, a tech nonprofit with over 15 years of success, benefiting over 120+ local businesses and over $4 million in donated time from tech experts. She builds at the intersection of applied utility, behavioral engineering, quality metrics, and human motivation.
I believe in the magical compound of dreaming and building. The magical balance between highly-informed and highly-versatile systems. I’m formally educated in design, trained to maximize tactile and digital function, augment the natural human experience, and specialize in rooted interdisciplinary techniques.
My last 12 years have been spent discerningly designing and creating systems, predominantly software. The majority of my life’s work is spent alongside clients who are from diverse industries, live in radically complex design cultures and languages, and are located across the globe. In North America, my work is used by a grocery chain, and mostly everyone using a new kitchen appliance. Worldwide, it has impacted almost ¼ million households and the developers building for them. I have worked with Fortune 500 international enterprises, small to midsize businesses, consultancies, prestigious universities, non-profit organizations, and have been working on a personal project with engineers for almost a decade. I apply my knowledge of design across disciplines, media, and scales—from the microscale to the systematic scale.
With experience with accessible UX in international contexts, I strive to be challenging and direct, but not judgmental; warm, open-minded, and willing to let people explore a variety of ideas; careful to not rush to a solution; and deeply mindful of the intricacies of the problems we are lucky and advantaged to be tasked with solving. Personally, I’m known for my bubbly character, strong ambition, and being a lively team player. I’m motivated by the need to explore how design can—and should—stimulate our surroundings to change the way we work and live for a healthier, happier, safer world.
I'm passionate about applying human-centered design to tough problems, facilitating constructive conversations around all possibilities, attentive listening to all perspectives, and questioning the status quo. My goal is to enhance the relation between digital and man-made environments by achieving high degrees of design customization and versatility, performance integration, and efficiency.
I have performed field research in Human-Centered Design for Developing Nations, living and working with cross-discipline experts in edge-of-grid and off-grid target communities in Ghana, Sub-Saharan West Africa.
Designs in the fields and disciplines of:
User Experience/User Interface Design
Cross-Functional User Experience Planning
Inclusive and Service Design
Human Factors Insights and Usability Research
Human-Centered Interaction and Ergonomic Design
Artificial Intelligence and Machine Learning inside existing ecosystems
Responsive Smart Home Technology
To work toward the betterment of:
Advocacy and Organizing
Direct Service
Government and Military Ground Forces Improvement
International Development
Corporate Social Development
International Institutions and Non-Governmental Organizations
Sustainable Urbanism and the Built Environment