With the new Calvin brand, I updated the brand standards of new college identity and stood as a student ambassador for brand evaluation and strategic direction of campaigns.
The goal was to market to prospective students a high-quality book showcasing Calvin College's award-winning professors and academics. The geometric design was shaped around the concept of learning to think in new and different ways, to use the ideas of others to sharpen your own, to acquire knowledge that is both broad and deep, and to engage God's world with courage and joy. The results were immediate with how much people loved the final piece.
